After the CRTC quashed their attempt at buying Astral earlier this year, BCE is apparently going back for more. The CBC is reporting that the two companies are trying to make it work in a way that will satisfy regulators and will be mutually beneficial to them. BCE is trying to add more content providing to their customers, similar to their deal with Rogers to buy Maple Leaf Sports and Entertainment (MLSE).  The communications companies in Canada, with the exception of Telus so far, have been trying to bolster their bottom lines through the addition of content providers.